Project Name: Estancia Echartea
Project Type: Logo Design
Estancia Echartea is a ranch that offers guided hunting tours. In creating this logo, I focused on nature and targets, and the client was also interested in playing with the E's in their name. The final logo incorporated the E's and an abstract shape that could portray a scope, or the earth, and the E's could also represent antlers in the scope.
Since the logo might frequently be placed on a dark colored background, such as camouflage clothing, I made sure to supply several different variations that could be used on different colored backgrounds.