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Jana McKelvey Photography Aperture Logo Design Process, Chartreuse Star Logo

Project Name: Jana McKelvey Photography

Project Type: Logo Design with Corresponding CD Case, Thank You Cards, and Business Cards

 

Project Details:

Jana wanted a logo that included simple shapes and bright colors. I created what became the final version of the logo by creating a circular shape that is an abstract representation of a camera's aperture.

After several colorway samples, Jana chose a chartreuse aperture with gray type, and then used the logo and colors to brand all of her materials, such as CD cases, thank you cards, and website.